ss2_1920.jpg

WHAT WE DO

Sensorama is a virtual reality company that specializes in building compelling, ultra- immersive, next generation simulation thrill rides that blur the lines between fiction and reality. During the feature ride, guests will strap in and begin a sensory journey. As the ride accelerates through a narrow passage of land, guests will feel their hair blowing in the wind, simulating the sensation of levitating through thin air, subtle forest fragrances are filtered into the space as guests journey through the forbidden forest, while soft hints of mist are emitted once the ride plunges towards the deep ocean. All culminating into an unforgettable immersive experience felt long after the ride is over. 

BlackBKG.jpg

MAKING OF

 

BENEFITS

 
 

INNOVATION

Immersion rides have been a part of popular culture for decades, but have been largely limited to theme parks. Through Sensorama’s advancements in technology and design, their simulators will be made easily accessible to the public and can be made available to any city with a significant footprint. From design to production, the simulators are taylor-made to attend specific demands in order to create and innovative, exciting, and exclusive experience.

Immersion rides have been a part of popular culture for decades, but have been largely limited to theme parks. Through Sensorama’s advancements in technology and design, their simulators will be made easily accessible to the public and can be made available to any city with a significant footprint. From design to production, the simulators are taylor-made to attend specific demands in order to create and innovative, exciting, and exclusive experience.

FOOT TRAFFIC

Sensorama's simulator skillfully attracts large amounts of foot traffic to it's established locations. Inspired by the entertainment model established by large theme parks in Orlando and California, the simulator is a destination attraction that allures children and families.

Sensorama's simulator skillfully attracts large amounts of foot traffic to it's established locations. Inspired by the entertainment model established by large theme parks in Orlando and California, the simulator is a destination attraction that allures children and families.

INVESTMENT

Sensorama's business team has developed a low cost business structure, which enables  profit margins up to 60%. This creates a fertile ground for investors that expect quick paybacks.  

Sensorama's business team has developed a low cost business structure, which enables  profit margins up to 60%. This creates a fertile ground for investors that expect quick paybacks.  

PRESS

It’s astonishing. I’d never been on a simulator. I can’t even try to explain it. It must be ridden to understand what the experience is about
— Paulo Hartung, Governor of Espirito Santo
The end result is incredible
— Franciso Donatelo, President of Brazil’s Theme Park Association

WHO WE ARE

 
  Lucas Werthein is a creative technology director committed to the ongoing task of making the impossible possible. He is constantly experimenting, prototyping and bridging science, technology, and entertainment. He has directed numerous technology oriented projects for clients such as Beyonce, Ai Weiwei & Olafur Eliasson, Kenzo, MIT Media Lab, MTV, Intel, DirecTV, Coca-Cola and others. He has shown his work at the Victoria and Albert Museum in London, FILE, and Creators Project. He taught an audio synthesis class in the Design and Technology MFA at Parsons School of Design. 

 

Lucas Werthein is a creative technology director committed to the ongoing task of making the impossible possible. He is constantly experimenting, prototyping and bridging science, technology, and entertainment. He has directed numerous technology oriented projects for clients such as Beyonce, Ai Weiwei & Olafur Eliasson, Kenzo, MIT Media Lab, MTV, Intel, DirecTV, Coca-Cola and others. He has shown his work at the Victoria and Albert Museum in London, FILE, and Creators Project. He taught an audio synthesis class in the Design and Technology MFA at Parsons School of Design. 

  Marcelo Pontes directs special projects that involve a wide range of capabilities. He has executed projects within architectural design, home interiors, retail, industrial design, set design, exhibition design, events and art installations. His main goal is to constantly create full sensory experiences by using lighting, spacial design and communication in his projects. He has designed Nike's Brand Experience Stores in Brazil and has been awarded numerous architecture awards. Some of his clients include Metal 2, São Paulo Fashion Week, AMP, Nike, Claro, TIM, Vale, Globosat, Sony, TAM, Natura, H.Stern, Kraft Foods, and Intel. 

 

Marcelo Pontes directs special projects that involve a wide range of capabilities. He has executed projects within architectural design, home interiors, retail, industrial design, set design, exhibition design, events and art installations. His main goal is to constantly create full sensory experiences by using lighting, spacial design and communication in his projects. He has designed Nike's Brand Experience Stores in Brazil and has been awarded numerous architecture awards. Some of his clients include Metal 2, São Paulo Fashion Week, AMP, Nike, Claro, TIM, Vale, Globosat, Sony, TAM, Natura, H.Stern, Kraft Foods, and Intel. 

  Felipe Reif has more than 15 years of experience working with companies that intersect business and technology. He has had executive roles at companies such as Xerox, Ericson, Oi, Globo.com and has had leading roles in consulting companies as well. He has a bachelor degree in business from UFRJ, an MBA from Coppead, and further studies at MIT. Numerous of his projects have been presented as cases studies in conferences throughout Brazil. 

 

Felipe Reif has more than 15 years of experience working with companies that intersect business and technology. He has had executive roles at companies such as Xerox, Ericson, Oi, Globo.com and has had leading roles in consulting companies as well. He has a bachelor degree in business from UFRJ, an MBA from Coppead, and further studies at MIT. Numerous of his projects have been presented as cases studies in conferences throughout Brazil.